CIET | Online Survey of Research in Education

M, Tomar. (2017). The Impact of Audio – Visual Mass Media on Students Behaviour ( 2–8 Year) With Special Reference to Affective Domain. . Unpublished. Ph.D., Education. Bundelkhand University,Jhansi, U.P.

The objectives of study were: (1) To find out the child performance for various TV programmes. (2) To know the impact of economic background and the development of affective behaviour due to viewing of television. (3) To find out the effect on receptivity in association with television. (4) To know the impact of TV on child’s behaviour in the school environment. (5) To find out the effect of TV on emotional behaviour of children. (6) To identify the affective behaviours carried over by the children by viewing TV. (7) To know about the effect of TV over the affective behaviour at different ages of children. (8) To provide relevant measures for inculcating better affective behaviours in children.

The hypotheses of study were: (1) There is no relationship between viewing television and the economic background of the parent. (2) There is no relationship between association in viewing television and the negative impact on the child and extent of reactivity. (3) There is no relationship between negative impact and the extent of reactivity on the child. (4) There is no relationship between facilities and child’s reactions. (5) There is no relationship between association with television and the facility. (6) There is no relationship between the child’s behaviour in the school and the viewing TV at home. (7) There is no relationship between teacher’s observation and the investigator’s observation. (8) There is no relationship between affective behaviour of children by viewing television and their age group.

Sample comprised of 75 children between 2 – 8 years of urban area of Jhansi City.Interview Schedule for Parents A’, Opinionnaire about programmes for Children B’, Observation Schedule for Teachers C’ and Observation Schedule for Investigator developed by Researcher were used for data collection.

The study was Descriptive in nature.

The reliability of A’, C’ & D’ by Test – Retest Method were 0.8, 0.88 and 0.78 respectively. The data were analyzed by Mean, SD and Correlation.

The findings of study were: (1) Viewing television varies with the age group of the child. As the children grow in their age they increased their viewing time. (2) Most of children prefer viewing programmes with fighting scenes. Children imitate these fighting models and are attracted to the destructive behavioural patterns on TV. (3) Children with middle class background are reported to be light viewers when compared to the children of higher and lower economic background. (4) Children are influenced and they react quickly to the TV programmes. (5) There is an observed negative impact on children attributable to TV viewing. (6) The trend of negative impact is established from the age of 4 years and continued at the same rate. (7) Involvement in viewing TV showed a highly reactive behavioural response among children. (8) The negative impact and child’s responses are at peak by the age of 6 years. (9) There is a significant difference in the time spent on TV on different age groups. There is a negative impact on the greater reactivity to the TV programmes.

Keyword(s): Audio Visual, Mass Media, Students Behaviour, Affective Domain